SMX Advanced Seattle : Periodic Table of SEO Ranking Factors
I am going to be speaking in Seatlle at SMX on this panel and I am pretty psyched about this one. I was just reviewing the table from last year - pretty cool yet missing what I consider to be the most significant change in Google's algorithm, the use of behavioral metrics.
If you look at the chart from last year it certainly represents most of the current thought about SEO and how most SEOs approach their job. And yes, this is how most SEOs approached fixing their Panda issue or avoiding it. They think of OnPage and OffPage. It is easy to see why so few sites have recovered from Panda.
What's missing is the concept of understanding their users needs and satisfying those needs as a response to the keywords the user searched for.
Without that, sites are shooting blindly at their problems. Why is this such a difficult problem? You can't tell by reading the content on a page or examing reams of data on a link profile or even bounce rates which are a poor metric (by itself and as an absolute number). It comes down to knowing your user.
I am in the midst of working a methodology on what I am calling Search Usabilty Experience. More on this is in the weeks leading up to SMX ....